Our BusinessesRetail brands

Saigon Co.op marked the shift from traditional to modern retail with the launch of Co.opmart Cong Quynh in District 1. The idea for this supermarket chain originated from the dreams of Saigon Co.op’s officials and employees to build a modern and civilized retail system that remained friendly and approachable to the working class. Their vision was to build a modern, civilized retail system that remained friendly and accessible to the working class and civil servants, diverging from other supermarkets that primarily targeted high income customers. This significant turning point laid the foundation for Vietnam’s modern, indigenous retail industry.

The modern retail model, born from the alliance of 2 leading cooperatives of Vietnam (Saigon Co.op) and Singapore (NTUC FairPrice), has enhanced the capacity of the retail sector and promoted Vietnamese goods to the international market. Over the past decade, Co.opXtra has expanded its sales system to HCMC’s busiest districts, such as District 7 and District 10, with each store averaging an area of 10,000 square meters and more extensive. The presence of Co.opXtra covers all market segments and serves a diverse range of customers, becoming a perfect piece in the development strategy of Saigon Co.op.

As an extension of Co.opmart, Co.op Food reflects Saigon Co.op’s commitment and effort to “always satisfy customers and strive for perfection”. This commitment is affirmed through the strategy of expanding the retail network and strengthening market share while flexibly diversifying retail models, supplementing existing sales channels, and bringing new utilities to consumers.

From the launch of its first store in 2024, Co.opSmile has opened more than 100 stores, becoming a convenient and popular shopping destination for consumers. At its launch in 2016, Co.opSmile was a completely new retail model and considered a unique upgrade of the traditional grocery store. Driven by a mission to spread happiness to every neighborhood resident, Co.opSmile has become a community hub for residents, bringing good values to the community, organizing meaningful activities, and exciting and delightful promotional campaigns.

Following the success of the Co.opXtra hypermarket model, Cheers is the second retail model formed by the joint venture between Vietnam’s Ho Chi Minh City Union of Trading Co-operatives (Saigon Co.op) and Singapore’s NTUC FairPrice. Upon entering the Vietnamese market, Cheers aimed to serve a customer group with a busy lifestyle that seeks a “grab-and-go” shopping experience in major cities.
Cheers stands ready to fulfill customers’ needs with an extensive selection of essential goods, personal care items, fast food, fresh fruits, desserts, refreshing beverages, and a wide array of locally produced and imported sweets and treats.

“Finelife - Bringing the Fine Life Closer to You,” Finelife is the pinnacle of today’s premium and modern food retailing model, seamlessly blending domestic and imported products. With state-of-the-art equipment, advanced technology, a friendly staff, and meticulous service, Fineline offers a wide range of high-end products, from fresh food and processed foods to cosmetics, household items, and premium items such as organic foods, deli products, fruits, and beverages from the world’s leading brands.

In its multi-channel development strategy, Saigon Co.op has continuously refined its ecosystem, and the launch of Co.op Online in 2018 has marked a 7-year journey of “Delivering Joy - Receiving Smiles”. Listing products on the Co.op Online website and app not only maximizes customer benefits but also signifies the substantial transformation of Vietnam’s leading retail system in meeting market trends and providing customers with convenient, modern, and safe shopping experiences.

In 2014, the first Sense City trade center was established with the dedication of a purely Vietnamese retailer. Saigon Co.op has continuously invested in and developed Sense City to diversify retail models to meet all market needs. Guided by the motto “Enjoy the shopping experience,” Sense City seamlessly integrates various products and services within a modern shopping environment, harmoniously blending fashion, cosmetics, household items, entertainment areas, and multi-regional culinary zones. Currently, the Sense City system has four centers in Can Tho, Ca Mau, Ben Tre, and Ho Chi Minh City, becoming a place to honor and spread the value of Vietnamese products, bringing customers high quality, diverse shopping experiences rich in national identity

Marking the commencement of Saigon Co.op and SCID’s strategic expansion of the Sense Trade Center, SenseMarket Cai Be stands as a novel trade center model, affirming the longterm vision and sustainable development strategy for the community and society. SenseMarket impresses with unique works of art, harmoniously blending natural elements with the entertainment and shopping complex in the heart of Tien Giang, bringing many unique, extraordinary experiences to local people and neighboring areas.

Ben Thanh store, a subsidiary of Saigon Co.op, was established in 1978. Nestled within the Ben Thanh Market, a renowned and long standing commercial and tourist spot in HCMC, the Ben Thanh store specializes in the sale of souvenirs, fashion children’s toys, etc…