SAIGON CO.OP'S DOUBLE WIN AT RETAIL ASIA AWARDS 2026

Amid the rapid transformation of Vietnam’s retail landscape, where competition intensifies and global integration continues to reshape consumer markets, Saigon Co.op has remained more than just a leading domestic retailer. It has become a trusted household name deeply embedded in the lives of generations of Vietnamese families.

On June 3, 2026, Saigon Co.op was honored with two prestigious titles at the Retail Asia Awards 2026: “Domestic Retailer of the Year – Vietnam” and “Private Label Brand of the Year – Vietnam.” This remarkable achievement further strengthens the cooperative’s position as one of the region’s leading retail brands and highlights its continuous commitment to innovation, sustainable growth, and consumer-centric development.

A Special Position in the Hearts of Vietnamese Consumers

Saigon Co.op is not merely a retail operator; it has become an integral part of everyday life for millions of Vietnamese households. From the launch of the first Co.opmart supermarkets to a nationwide network of more than 800 retail locations, the brand has consistently been associated with stable pricing, quality products, and dedicated customer service.

What truly distinguishes Saigon Co.op is its deep understanding of Vietnamese consumers. Rather than pursuing short-term trends, the retailer has built lasting trust through long-term commitment—prioritizing Vietnamese products, maintaining price stability during periods of market volatility, and implementing numerous community support initiatives.

Particularly during challenging periods such as the COVID-19 pandemic and market disruptions, Saigon Co.op has been among the pioneers in price stabilization programs, ensuring the availability of essential goods and maintaining a stable supply chain. These efforts have earned the retailer a unique and affectionate nickname among consumers: “The People's Homemaker.”

According to Mr. Nguyen Ngoc Thang, Deputy General Director of Saigon Co.op:

“The greatest strength of a Vietnamese brand lies not only in its products or pricing, but also in its ability to understand consumers and create emotional connections. At Saigon Co.op, we deeply understand the consumption habits, culture, preferences, lifestyles, and expectations of Vietnamese people. We remain committed to offering high-quality products, prioritizing environmentally friendly choices, and promoting sustainable consumption through initiatives such as ‘Green Responsibility Rewards’ and ‘Green Consumption.’ We also help bring local specialties, OCOP products, and Vietnamese-made goods closer to consumers. Above all, the dedication, responsibility, and service spirit of our employees form the foundation of the trust and long-lasting relationships we have built with customers over the years.”

Private Label Excellence: Elevating Vietnamese Value

Alongside the three-decade development journey of Co.opmart (1996–2026), Saigon Co.op’s private label portfolio has undergone significant transformation and growth. Winning the “Private Label Brand of the Year – Vietnam” award further reinforces the important role of private label products in Vietnam’s modern retail sector.

As consumers increasingly prioritize quality, safety, and value, Saigon Co.op has invested heavily in developing a diverse private label ecosystem covering food, personal care products, household essentials, and everyday consumer goods. Beyond competitive pricing, these products are subject to strict quality control measures and transparent sourcing standards.

More importantly, the private label strategy has created opportunities for domestic manufacturers to participate more deeply in modern retail supply chains. This approach not only enhances the value of Vietnamese products but also strengthens the competitiveness of local brands in the marketplace.

Driving Innovation for the Future of Vietnamese Retail

Beyond expanding its retail footprint, Saigon Co.op is entering a new phase of transformation focused on modern, sustainable retailing. The organization continues to invest in digital transformation, e-commerce, logistics, and omnichannel retail solutions to adapt to evolving consumer behaviors.

For 2026, Saigon Co.op has set ambitious targets, including double-digit growth, the addition of nearly 100 new retail outlets, and significant expansion of its e-commerce business. At the same time, the cooperative is accelerating its green retail strategy by promoting sustainable consumption and reducing plastic waste across its operations.

These priorities closely align with the core values recognized by the Retail Asia Awards, including innovation, customer experience, sustainability, and organizational adaptability in a rapidly changing retail environment.

From opening its first supermarket in 1996 to becoming one of Vietnam’s most recognized retail icons today, Saigon Co.op’s journey reflects the strength and potential of Vietnamese enterprises. These regional accolades not only acknowledge the organization’s continuous innovation but also demonstrate that Vietnamese brands can compete successfully on the international stage by staying true to their core values, putting consumers first, and building sustainable growth on a foundation of community commitment.